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How do beauty product ads affect consumer self esteem and purchasing?

A new study in the Journal of Consumer Research found that ads featuring beauty products actually lower female consumers’ self-esteem.

“One of the signature strengths of the advertising industry lies in its ability to transform seemingly mundane objects into highly desirable products,” write authors Debra Trampe (University of Groningen, the Netherlands), Diederik A. Stapel (Tilburg University), and Frans W. Siero (University of Groningen). In an advertisement, a lipstick situated next to a stiletto heel represents glamour and a teddy bear in an ad for fabric softener signals softness.

The authors conducted four experiments to examine the different meanings consumers gleaned from products that were advertised versus not advertised. In one study, the authors exposed female study participants to either a beauty-enhancing product (eye shadow, perfume) or a problem-solving product (acne concealer, deodorant).The product was either embedded in an advertisement (with a shiny background and a fake brand name) or it was depicted against a neutral white background. “After exposure to the advertised beauty-enhancing products consumers were more likely to think about themselves than when they viewed the same products outside of their advertisements.”

What’s more, those advertisements affected how consumers thought about themselves. “After viewing an advertisement featuring an enhancing product consumers evaluated themselves less positively than after seeing these products when they appeared without the advertising context,” the authors write. The same effect did not show up when the items were problem-solving products.

Ads for beauty-enhancing products seem to make consumers feel that their current attractiveness levels are different from what they would ideally be. “Consumers seem to ‘compare’ themselves to the product images in advertisements, even though the advertisement does not include a human model,” the authors write.

“Exposure to beauty-enhancing products in advertisements lowered consumers’ self-evaluations, in much the same way as exposure to thin and attractive models in advertisements has been found to lower self-evaluations,” the authors conclude.

Self-Help Guide to Alcohol Detoxification

Self detox at home can be dangerous and should never be tried without consulting your doctor. An occasional drinker and mild alcoholic can aim to detox at home, but a chronic alcoholic should not try detoxification at home. It could have serious ramifications which might be life threatening

If you are looking to detox yourself or a loved one, there are several centers in the country which help such patients. The detox centers in Florida are known to be among the best in the country. There are also many rapid detox centers in California that help people in detoxification.

So, only if you are a mild alcoholic should you try detoxification at home. A word of caution would be – if you are heavily dependent on alcohol, always seek a doctor’s advice. Here, we take a look at some of the ways to stop drinking and remain sober all by yourself:

Resolution against drinking

Unless you make a commitment to yourself that you will quit drinking, come what may, it will be very difficult to embark on a path to detox. Progress in detoxification is very slow and the urge to reach out for your glass will be enormous.

So, think about all the benefits of quitting alcohol. Make a list of all those benefits, write them and pin it at a place which is easily viewable. For example, you can evaluate the cost factor of drinking and not drinking. It will motivate you to go the detox way when you see the financial benefits of quitting alcohol. Once you are committed to stop drinking, half the battle is already won.

Set realistic goals and be ready for changes

After you have decided to go sober and quit drinking, set small and short term goals which are achievable. Take one step at a time and monitor the progress diligently. Begin by curtailing your drinking sessions by one or two glasses with every passing day and start recording the feelings and symptoms you experience. If you think it is normal, gradually proceed to the next step.

However, if you feel that the symptoms of withdrawal are a bit difficult to handle, then consult a doctor and stop initiating the detox yourself. If you experience any of the symptoms like sweating, nausea or vomiting, stomach cramps and diarrhea, anxiety and restlessness, elevated heart rate and blood pressure, trouble sleeping or concentrating in excess then it is time you seek medical assistance immediately.

Find a hobby and purpose in life

Pursuing a hobby will help you in more ways than one in your detoxification process. Finding a new meaning in life will steer your boat to new directions and provide you with a purpose to live life in a more meaningful way. In order to go sober you need to make some lifestyle changes also. Some of the steps are as below:

Build a support network: Being surrounded by positive and cheerful people will keep you in good spirit and your mood would be elevated. It is a great influence when you are on the recovery road.

Take care of yourself: in order to cope with mild withdrawal symptoms, you need to eat and sleep right. Do some moderate but regular exercises so that you remain fitFree Reprint Articles, both physically and mentally.

Manage cravings the right way

If you experience cravings for alcohol do the following until it goes away:

  1. Talk to a person who is supportive and encourages you to go sober.
  2. Distract yourself and get involved in something interesting till the cravings go.
  3. Look at the urge from a detached point of view and be observant instead of fighting it.

Take these few simple steps and go sober. You will really enjoy your sobriety once you come out of alcoholism

critical Success Factors of Hair Loss Treatment Aiming Hair Regrowth

Cosmetology as a therapy basket for better looks

Talking about procedures like hair transplant will be more meaningful with better understanding about cosmetology and wide range of cosmetic therapies. This is also in the context of maturing treatment procedures and practices that are able to provide better hope as one can predict the possibility of the treatment outcomes with rational thinking. Today cosmetic treatments are also about solutions that are designed for specific disorders by applying multiple methods and treatment processes. Globally, there is a unique place for cosmetic solutions in the arena of healthcare and management; cosmetic therapies are also governed by the respective medical councils and authorities that monitor the guidelines. If we can consider the example of a hair transplant clinic where solutions for hair regrowth are offered, the clinic’s functioning and other essential aspects are monitored in a similar way how any medical procedure at a health clinic is evaluated. Though classified under cosmetic solutions, hair loss treatment is more than offering an artificial change; it is indeed about inducing the natural growth pattern of the hair by reviving the head scalp.

What makes it a success?

We know pretty well that not all the procedures are successful and at the same time we can’t assume that some of the failed procedures are purely incidental. Instead, there are many possibilities of success when the critical success factors are kept in mind by all the concerned parties, especially the treating surgeons and clinics. When the protocols are stringently maintained, there are few changes for the treatment failure because we also have a lot of advancement in the technology and processes of pre-therapy evaluation, even to decide on the candidature. The best of the global practices are now being followed in some of the premium centers in India. Locations like Bangalore and Mumbai have taken the lead as many proactive cosmetic establishments are setting up their centers to offer quality treatment on par with international standards.

At a hair transplant clinic, the major objective is to offer hair regrowth as the ultimate solution. It is about reversing the effecting of balding and premature hair loss. There is less to evaluate about the reasons why anyone is dealing with such a situation like balding, but the focus will be on the appropriate options to revive the lost potential. According to the procedure, the focus would be on the follicular growth and grafting techniques are adopted for the same purpose. The centers for cosmetic care or hair treatment will have to focus on getting the right kind of resources in terms of the transplant experts who have the exposure and know-how about how various types of transplant techniques are used. Similarly, they need to continue to upgrade the treatment facilities by considering the possible conditions of emergency or contingency while the patient is undergoing the therapy. Cosmetology by its nature has to be defined by its failures only when the desired result is not accomplished. It should never be the situation of dealing with severe adverse effects impacting the health.

Things to Consider Before Hiring A Phoenix Home Health Care

Treat your own a family member by your own, it is a good thing. However, letting the professional to do the job, there is a wise decision for you to make. Take your own life and someone in your family that in need with special treatment, for those who are familiar with this, know exactly that thing is not complicated. You want to give them the best treatment ever, but somehow you have no idea how to manage your time, thus you can do everything right. When you reach to this stage, you need some helps. In addition, if what you need is Phoenix Home Health Care, before you finalize your option, self assure that you choose it right.

Not to scarce you, however, you will regret it afterward, if you carelessly choose a home health care provider in Phoenix. This is not merely about the cost that you pay, but also the individual that that you hire. Not all, indeed, but you know what? If you don’t take some time to figure out a trusted home health care in Phoenix, your loved one will be in danger for the negligence of the care taker that you hire.

Looking for a trustworthy home health care, aside from find out some referrals that you may find from you coworkers, friends, extended family member or community, spend time to source the services area that they offer. For you to know, different home health care provider cater its clients with different home health care services, this is a good thing, actually. Therefore you can jot down the various options only for those home care providers that cater you with certain service that you need. Below are some common services which are covered by a home health care provider.

As it speaks, the coverage of the services include; pet service, companionship, med remember, incontinence care, light housekeeping, laundry, dressing assistance, meal preparation, bathing assistance, some more. In addition, to ensure that you get precisely a kind of service that you need, check yourself whether a certain home health care in Phoenix that you pick caters you with custom service or not. if it is, then you can keep it. Sometimes you need a home health care provider that is able to provide you with 24/7 services to the loved one. By looking only home health care in Phoenix that offers you a custom service, you know that you’ll get what you are expecting for.

Experience is another essential thing at one time you look for a trusted home health care that is available in Phoenix. Let it alone, experience tells many thing, and yes you can easily figure out the difference between a home health center that stays in this industry in many years and the one without. Indeed, it is not absolute, but choosing experienced home health care will provide you with peace of mind. The cost of the service is what need to bear in mind, next.

Both good quality and affordable rate are two things you expect the most for the services from a certain home health care that you choose. Not easy to get the one which provides with affordable and flat rate for the services. However it does exist when you put some works about it. Even better, in case you need the caretaker to sleepover, rather that pay additional charge from the extra time, they only require you to buy their service based on the work hours. Find out also the way a home health care provider recruits their caretaker.

Since integrity and trust are two inseparable things to maintain good relationship, the recruitment for the nurse, caregiver and so on, it takes a stringent process. They will carefully track the expertise of the applicants and some more. Nevertheless, do you already find some names for a home health care provider to handle your matter? Within few home health care in Phoenix Care from the Heart deserves your attention. They provide you with fine quality of services that you need to give the best treatment to your family member, furthermore, compared to other home health care providers that you may find, this one is affordable. You are allowed to confirm it, if you want to.

Beauty Routines That Make You Feel Beautiful

Every woman delights in feeling beautiful, and although many of our grooming habits are there to keep us looking ‘presentable,’ there are also ways in which to create beauty routines that not only make us feel ‘decent-looking,’ but gorgeous too. And every woman deserves to feel beautiful, irrespective of height, age, weight and size!

Here are some of the top beauty routines that will make you feel beautiful. You’ll be surprised to see how simple they are - and, simple as they may be, they pack a powerful beauty-boosting punch.

Moisturising:

In the busyness of daily life, it is easy to forgo moisturising. Sure, you may moisturise your face dutifully every night, but have you ever noticed dry skin on other parts of your body? Maintain an all-over healthy glow and gorgeous, radiant skin by putting on body lotion religiously after every bath or shower.

In addition to this, ensure that any face, hand or body lotions you use are suited to your skin type. If you have sensitive skin, you should steer clear of harsh chemicals that are found in lotions. Should you have oily skin, do not use lotion that is intended for dry skin, as it may aggravate your skin condition. If you are uncertain about your skin type, search for an online skin type test.

Bathing:

Taking a long, luxurious bath has more benefits than simply allowing the stresses of the day to melt away. If you fill your bath up with fragrant bath salts, bubbles or essential oils, and gently exfoliate your skin with a loofah before washing with a creamy, moisturising bath soap, you are more likely to step out of the bathroom feeling like the queen that you are.

Hair:

Don’t underestimate the saying ‘a woman’s hair is her crown.’ What woman doesn’t feel gorgeous when she steps out of a salon? There is something about healthy, shiny, beautifully-scented hair that makes every outfit look good! Give your hair a good mask treatment once a week, and be sure to condition your hair after every shampoo to lock in moisture. Brush it at least 20 times each night before bed, to distribute your natural oils that will work to keep your hair healthy, shiny and strong. If possible, sleep on a silk or satin pillow case to prevent breakage through the night.

Hands and feet:

Often, even women who are devoted to their skincare and grooming regime may allow their hands and feet to fall to the wayside. Think back to how pretty you felt after a manicure or pedicure? You can feel that way every day if you pay attention to your hands and feet as part of your beauty routine. Scrub your feet with a foot file on a regular basis and never forget to moisturise after every bath.

These very simple beauty routines are the secret key to feeling beautiful all day long. Too often we pay attention to the main areas of our bodies, such as our face and nails, and forget how much of an impact all-over-grooming can have on the way in which we look and feel.

 

Beauty Program with Extensive Lesson for Beauty

Beauty is on the eye of the beholder. The old saying resounds for far too long that everyone gets to know that beauty meaning is just far from being definite. More recent belief agrees that despite the saying, women need to keep their body as healthy as possible. Therefore, being the one who can perform the action to keep the body healthy is also preferable. It can be a good business and esthetician school Phoenix will help you to get there. Skin and Make-up Institute (SMI) provides a program for you who are willing to be a beauty practitioner.

The SMI offers a program to those people. It is called 600-hour Licensed Aesthetics Program. This program explores a wide range of knowledge, treatments, and technique. The participants, however, are required to maintain their 80% attendance. Within the training schedule, each of the participants is going to be taught to understand the functioning and internal mechanism of the skin. The next stage will acquaint the participants with some spa and salon technique. These techniques will allow the participant to get prepared to perform some common clinical treatments for variety of skin disorder. You can extensively learn and achieve the level of expertise in the field you really passionate at.

First stage of the 600-hour Licensed Aesthetics Program is to understand the functioning and internal mechanism of the skin. How old skin cells are removed from the body, how sleeping can affects ones skin health, what steps are required by an acne to form and many other explanation about the skin. By understanding the very elementary thing about the skin itself, the participants are expected to be able to perform some natural help for the body. Learning the bio elements will let the participants aware of the elements needed by the skin in certain condition. It also helps in performing the natural detoxification to take out the toxin inhabited in the body which affects the skin beauty.

The program will take the participants into the next step. This step is spa and salon techniques. It allows the participants to prepare for performing facial and body treatments. After understanding the very basic knowledge about body and the mechanism in it, the participants are taught to engineer the changing in the body. By triggering the reaction in the body, the facial and body treatment seek to help the process. Facials are essentially used to help cleaning the skin by removing the dirty substance inside the pores. Acne treatments help the skin to look clean once more. There are many others techniques taught which is designed thoroughly and the service is needed by a lot of women out there.

Clinical treatment for variety of skin disorders takes place in the program as well. It does not make the participants to suddenly become a dermatologist. This allows the participant to later assist the women with some common skin problems. The participants are prepared with the ability to perform skin analysis. Customers will come up with some traits they believe reflecting some condition. Before taking action, the skin analysis is essential to decide what the next steps are. Sun damage treatment is quite common service the SMI program offered. A lot of people cannot stay under the sun for too long. This treatment is essential therefore the SMI quite get what required by the people around.

Outside the training menu above, there are still some more additional skills to explore. The participants will also learn some cosmetics application. Applying eyelashes, daily and special day make up are the other skill taught in the program. It focuses on the people who want to enhance their appearance in a special occasion. The principle in conducting the makeup lesson is also given in order to let the participant help some women to get their own makeup. Finally, these training complete the slate of the extensive training offered by SMI.

The 600-hour Licensed Aesthetics Program is proven to be a very extensive training. It teaches the in and out of the beauty of the human body. Form the natural mechanism to tweaking the body for a more beauty looks is just superb. Its minimum 80% of attendance, however, might hindered the one who does not really into the training yet. The skills taught in the program are really required by people working in a salon, spa, or doctors office. This program is just a handful of help for those who seek the beauty care skills.

Herbal Supplements To Treat Frozen Shoulder And Stiffness That You Should Not Miss

Stiffness in the shoulder can occur to anybody and it can be caused due to weakness and herbal supplements to treat frozen shoulder can bring the relief. Rumacure capsule is one of the best herbal supplements to treat frozen shoulder.

Associated with immobility of shoulder, frozen shoulder is a condition that affects the day-to-day functions of the patients. As the name of this very condition rightly denotes, there will be difficulty in moving the shoulder and some patients might experience pain, while some might feel the stiffness. Generally, this happens following an injury to the tendons or muscles in the shoulder. Patients with this issue can safely get out of their problem with herbal supplements to treat frozen shoulder.

What can herbal supplements do?

The herbal supplements can actually strengthen the shoulders and the pain relieving properties of these supplements will make the movement of shoulder less painful. Even, stiffness issue will be addressed with regular use of herbal supplements to treat frozen shoulder. Such a supplement called as Rumacure capsules can be highly useful for patients with this issue.

What does Rumacure capsules constitute?

In general, when it comes to any herbal remedy, it is recommended that the users should carefully go through the ingredients to make sure that the product can relieve their issue. So, let us have a short look at some of the effective ingredients present in these capsules:

1. Suranjan is known to be effective against arthritis and so it can relieve stiffness and pain.

2. Chobchini can be effective in providing relief to different skin related issues and so if some skin problems are reflected as pain, they will be cured with this effective ingredient.

3. Long is effective in providing relief to oral health issues and its pain relieving properties made it the part of Rumacure capsules.

4. Jaiphal is yet another ingredient known for its pain relieving properties.

5. Guggul is known to be effective in relieving high cholesterol level, which can also lead to pain in shoulders and joints.

6. Ashwagandha is known to be effective in the case of Alzheimer’s disease and hypothyroidism. It is a nervine tonic to strengthen the nerves, thereby relieving pain in shoulders.

7. Nirgundi is effective in menstrual disorders and so if the shoulder pain is caused due to these problems, the problem will be relieved by this ingredient.

8. Nagkesar is mainly effective in cold relief and related issue. If excessive cold within the body creates frozen shouldersComputer Technology Articles, it will be relieved.

9. Piper longum is mainly known for its effectiveness in providing relief to impotence. It has a wide range of other properties to make it an important part in the herbal supplements to treat frozen shoulder.

10. The astringent property of haritaki has made it the part of Rumacure capsules.

11. Rasna is known to be effective in rheumatism and allied disorder.

12. Nag bhasma is known to be effective for its wound-healing properties.

Besides these ingredients there are many other ingredients in Rumacure capsules to make it effective against frozen shoulder and related issues.

Natural Face Pack To Boost Skin Glow Without Any Side Effects

Fair and healthy facial skin can be now easily gained as a result of applying Chandra Prabha Ubtan. So, get glowing skin with this herbal face pack.

What can boost skin glow naturally? Only natural face packs can be the best solutions in this regard. These face packs can be easily applied over your face and can cater instant glow. This glow lasts for a long time. With the repeated usage of these face packs you can get a completely clear and clean facial skin with the removal of different unwanted toxic elements. These face packs are being created with different herbal ingredients and thus the overall texture and quality of skin can also be enhanced to a great extent.

Now, you can get innumerable benefits of natural face packs and if you are interested in knowing them then you must start using Chandra Prabha Ubtan. It is highly enriched with some sleeve herbs that enhance the overall glow of your facial skin within 3 to 4 months. Skin will be completely protected from the attacks of different infectious elements that can cause varied skin diseases. Nowadays, there are some common troubles that are being faced by almost everybody due to dusts, allergies, dirt or other wastes like pimples, rashes, dark patches, skin blemishes and others.

Chandra Prabha Ubtan is also quite useful in retarding different aging signs like freckles, fine lines and wrinkles. Apart from removing aging signs, it also helps to boost skin glow in a perfect manner. Your skin can be both nourished and moisturized by the absorption of nutrients from these natural face packs. Sunburn including tanning signs can be easily removed with these packs in order to boost skin glow. Why to waste your time in applying curd or turmeric on your face rather you can apply this Ubtan directly on your face and can get much better results than these home remedies.

Chandra Prabha Ubtan is made up of different important herbs out of which aloe vera is one of the useful ones. The Ubtan has got the highest efficiency in removing unwanted acne that boost the facial glow and beauty in an effective manner. To boost skin glow instantlyComputer Technology Articles, nothing can be the best option other than these natural face packs. Effective cleansing and exfoliation can be done by means of using these packs on your face on a regular basis. It is not only used by women but men can also use the same. This is just like a face mask and you can easily apply the same at any time throughout the day.

If you wish then you can also apply the same over your face even two times a day in order to get improved results. You can also get a better skin tone with the daily usage of this ayurvedic face pack. It is suitable for all skin types and thus can be used by all. Excessive skin oils can be removed by this particular face pack. You can also maintain a perfect diet which is healthy for your skin. Spicy or junk foods need to be removed from the diet otherwise you will never get rid of skin troubles ever.

Qualities To Look Out For In A Beauty Salon

Beauty salons offer more than just hair services; most generally they take care of every part of your body through different services. If you value how your body gets treated with every session that you go for, you should pay attention to what the beauty salon you have selected has to offer you. There are a few qualities that every good beauty salon should have and they can help you choose the best beauty salons to get your beauty treatments from.

Exceptional services

Hair and beauty salons should not only offer a variety of services, but they should be high quality services to you the customer. Remember that there are shops that deal only with hair, but a full beauty salon should offer other services including hair, hands and feet services, cosmetic, body and face services. Whether you are going for a haircut, pedicure, and facial or makeup, the services that you get should be professional. Look at all the services you can get from your salon and just how professionally they get done. A salon that offers more than one service is better because it means you can get any beauty treatment whenever.

Reliable operation hours

It is hard to find a beauty salon that offers services round the clock, but it should at least have reasonable and reliable working hours. The hours of operation should be flexible to match customer schedules in that you know you can rely on the salon when you need the services very early in the morning before going to work or very late in the evening after a hard day at the office. When comparing the best beauty salons, make sure you check from what time they open and at what time they close and then relate the hours to your normal schedule so you know whether you can trust the salon to come through for you when you want an appointment.

Modern beauty equipment and quality products

They can both determine the results you have with your treatments. Hair and beauty salons that are always upgrading to better equipment and safer products tend to offer better services. Find out what equipment the salon has to achieve a desired look or treatment and whether you can trust in the quality of the beauty products it uses. It is better to be charged a slightly higher price for the services and enjoy quality than lower prices for low quality services.

Inviting atmosphere

Cleanliness is paramount for any good beauty salon. It should at least be well lit and clean from the floors to the equipment and items used on you. You will feel more relaxed in a salon that shows a little effort from the side of the management. For instance a beauty shop that has mirrors that are elegantly framed, soft music, towel racks that are organized and display cabinets and other features have an easy time creating an inviting ambience. The atmosphere should generally make you feel at ease and give the staff confidence as they work.

 

5 Ways to Keep Your Desk From Killing You

Sitting at a desk all day might literally be killing you. A study in Diabetologia shows that sedentary time in adults can actually lead to increased chance of death, even if you exercise regularly after work. Sitting at a desk all day at work can lead to an increased risk of cardiovascular disease, type 2 diabetes, and cancer. Even worse, sitting still for six or more hours makes you 40% likelier to die within 15 yearsthan someone who sits less than three.

While everyone would love to leave their desk job and pursue something outside of the office, sometimes that’s not feasible. And unless you quit office jobs altogether and go a different route, you’re going to spend a lot of time sitting in a chair at a coffee shop crafting your master plan. So here’s what to do:

1. Adjust Your Workspace

Evaluate your surroundings. Is your back hunched? Is your head straight when you look at your monitor? You might need to adjust your chair or move your monitor. Nerd Fitness recommends some great ways to move your monitor and chair around to get the right heights for your neck, back, and shoulders. You can also check out Ergotron’s online evaluation. You enter in your height and the system generates exactly how high your chair and monitor should be. You might also need a new chair altogether, so talk to your HR department to see if there is one in storage.

2. Move Around

Experts recommend five minutes of standing for every 30 minutes of sitting. In fact, most say you should do something every 30 minutes to improve your concentration and your muscles. Instead of sending an email to a coworker, go talk to them. Go for a walk outside while contemplating your next steps. The Focus Booster app can give you reminders every 20 minutes to take a break! There is a small monthly fee, but there is a free (no credit card required!) trial you can do to see if it works for you.

3. Deskercise

I was so excited when I thought of the word “deskercise,” only to realize it wasn’t original at all. Isometric squats are a good place to start: just place your feet firmly on the floor and push down like you are standing up without actually standing up. Also check out these 33 work exercise moves from Greatist, and these stretch techniques from Fit Body HQ to loosen up.

4. Stand at Your Desk

…But don’t stand all day. While standing is better than sitting, standing still is not the answer. Be sure to walk around and stretch your legs every once in awhile. While studies show that standing can increase blood flow, it can also cause joint or muscle pain. In a June study conducted by the International Journal of Environmental Research and Public Health, respondents who worked at a sit/stand desk showed a happier mood and increased energy. For more information, check out Get Up!: Why Your Chair Is Killing You and What You Can Do About It.

5. Exercise Daily Outside of the Office

Although exercising daily doesn’t decrease your chances of premature death if you’re sitting all day, don’t stop exercising! Make sure to walk, run, or do cardio at least 30 minutes every day on top of using the tips above. By doing all of these things, you’ll combat most of the negative effects of sitting all day.